Skol Visual
Brand Id.

Skol is one of the biggest beer brands in Brazil. For 20 years the brand was built through advertising campaigns, without brand guidelines to anchor their values. 

In 2016, working at Tátil, a brand consultancy agency, I had the opportunity to collaborate with the brand evolution, developing the brand concepts and basic elements that would deriver into packaging, campaigns and other points of contact.

Creative Direction: Renan Benvenuti, Ricardo Bezerra, Fred Gelli
Designers: Caio Orio, Victor DeBone, Renan Benvenuti, Ricardo Bezerra 

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caio.orio@gmail.com

caio.orio@gmail.com

caio.orio@gmail.com

2020®

2020®

2020®