IBM Digital
Events

IBM Digital
Events
/ 2020

IBM Digital
Events
/ 2020

After an year working at IBM in the marketing squad on agile methodology, I've created more than 15 visual identities for digital events in Latin America. This is a selection of assets from the period.

IBM São Paulo - Marketing Services Center
My Role: Design / Concept / Motion

Through the year of 2020 I delivered so many assets
and key visuals for IBM and here is a selection.


IBM São Paulo - Marketing Services Center
My Role: Design / Concept / Motion

 

Journey to Multicloud

The first job landed on my mail at IBM was a Cloud event led by the concept of Journey to Multicloud.

To translate this idea I worked with the concept of a circle that represented a small piece of data travelling through many compositions, as an invitation to the spectator to join us on this Journey.

May /2020

Journey to Multicloud

The first job landed on my mail at IBM was a Cloud event led by the concept of Journey to Multicloud. 
To translate this idea I used the visual concept of a circle that represented a small piece of data travelling through many compositions, inviting the spectator to join us on this Journey.

Journey to Multicloud

The first job landed on my mail at IBM was a Cloud event led by the concept of Journey to Multicloud. 
To translate this idea I used the visual concept of a circle that represented a small piece of data travelling through many compositions, inviting the spectator to join us on this Journey.

Journey to Multicloud

The first job landed on my mail at IBM was a Cloud event led by the concept of Journey to Multicloud. 
To translate this idea I used the visual concept of a circle that represented a small piece of data travelling through many compositions, inviting the spectator to join us on this Journey.

Circle_grid
Lines_circle
square_2
square_1

Change Cast

A podcast part of Change Experience, one of the biggest events held by IBM Brazil. The podcast has approaches  subjects like innovation and digital transformation with an informal tone, like a chat between friends.

The main challenge here was convincing the client we should actually change the identity because the previous one was following the brand guidelines.

Oct /2020



Journey to Multicloud

The first job landed on my mail at IBM was a Cloud event led by the concept of Journey to Multicloud. 
To translate this idea I used the visual concept of a circle that represented a small piece of data travelling through many compositions, inviting the spectator to join us on this Journey.

Journey to Multicloud

The first job landed on my mail at IBM was a Cloud event led by the concept of Journey to Multicloud. 
To translate this idea I used the visual concept of a circle that represented a small piece of data travelling through many compositions, inviting the spectator to join us on this Journey.

Journey to Multicloud

The first job landed on my mail at IBM was a Cloud event led by the concept of Journey to Multicloud. 
To translate this idea I used the visual concept of a circle that represented a small piece of data travelling through many compositions, inviting the spectator to join us on this Journey.

1080x1080_thumbnail
Change_CAST_stds2
sound_wave_c_cast
cge_cast_thumb_2
Change_CAST_concept

New Ways of Working

This was a small digital event about how companies were dealing with the work from home in the pandemic situation and how technology was helping to deal with the situation.

This isometric illustration scene allowed us to crop and create different compositions for multiple asset creation.

July / 2020

Journey to Multicloud

The first job landed on my mail at IBM was a Cloud event led by the concept of Journey to Multicloud. 
To translate this idea I used the visual concept of a circle that represented a small piece of data travelling through many compositions, inviting the spectator to join us on this Journey.

Journey to Multicloud

The first job landed on my mail at IBM was a Cloud event led by the concept of Journey to Multicloud. 
To translate this idea I used the visual concept of a circle that represented a small piece of data travelling through many compositions, inviting the spectator to join us on this Journey.

Journey to Multicloud

The first job landed on my mail at IBM was a Cloud event led by the concept of Journey to Multicloud. 
To translate this idea I used the visual concept of a circle that represented a small piece of data travelling through many compositions, inviting the spectator to join us on this Journey.

concept1
nwow_look_&_feel
concept2

Master Cloud

An event presenting solutions on Cloud using live action series to create funny and dramatic situations on a corporate environment. Strategy asked me to create something related to movies and cinema and this was the main challenge, mixing the IBM Cloud language with cinema.

November / 2020

Journey to Multicloud

The first job landed on my mail at IBM was a Cloud event led by the concept of Journey to Multicloud. 
To translate this idea I used the visual concept of a circle that represented a small piece of data travelling through many compositions, inviting the spectator to join us on this Journey.

Journey to Multicloud

The first job landed on my mail at IBM was a Cloud event led by the concept of Journey to Multicloud. 
To translate this idea I used the visual concept of a circle that represented a small piece of data travelling through many compositions, inviting the spectator to join us on this Journey.

Journey to Multicloud

The first job landed on my mail at IBM was a Cloud event led by the concept of Journey to Multicloud. 
To translate this idea I used the visual concept of a circle that represented a small piece of data travelling through many compositions, inviting the spectator to join us on this Journey.

Mastercloud_Concept
Mastercloud_Concept_2
Mastercloud_Poster

TO BE CONTINUED...

caio.orio@gmail.com

caio.orio@gmail.com

caio.orio@gmail.com

2020®

2020®

2020®